Just because we can measure something, doesn’t mean it’s what we need to be measuring. If we start with assumptions when we ask a question, it’s very hard to not be led by those assumptions. As a result we’re in danger of cherry picking facts in order to come up with a solution that we like or feel comfortable with.

This presentation is delivered as an interactive workshop tailored to the relevant industry within business, government or non-profit sectors.

Learning Outcomes

1) Learn the frameworks of scientific enquiry

2) Discover how to apply scientific-led discovery in your industry

3) Discuss correlation vs. causation to understand what data we need in order to inform our decision-making

4) Understand the limits of quantitative data and ROI measurements